Digital content has become an integral part of day-to-day life for people, especially after the unprecedented pandemic and its cascading effects. Individuals in Canada, on average, spend more than six hours online every day not only to connect with friends and stay up-to-date with news but to keep up with the trends and influx of products in the market.
Social gaming, video streaming, and online shopping have become a significant part of people's digital diet opening up countless opportunities for marketers to engage consumers. This has, in fact, pushed around 80 percent of B2B buyers to expect the same buying experience as their B2C peers. Endless possibilities of digital marketing have also made marketers realize the potential of using B2C marketing tools for the B2B line of business.
The result? The marketing space is witnessing a convergence of B2B and B2C digital marketing strategies. Social media strategies, including the growing adoption of B2C platforms like Facebook, Instagram, and YouTube, have become the preferred social channels for B2B marketers.
That being said, a one-size-fits-all social media or digital strategy will not work for the Canadian audiences that mandate customized and specific marketing strategies for each of the provinces. Businesses must understand how each province uses social networks to formulate tailored digital marketing campaigns by refining their geographic targeting tactics and budget allocation.
Understanding variations in the user profiles and engagement levels on different social networks can help marketers match their digital marketing strategy with their target buyer persona. This information helps them to make informed decisions that maximize their reach and engagement by focusing on the right platforms.
As Canadian marketers move where their audiences flock, a thorough understanding of target customers and a granular view of their preferences can help them invest the time and resources correctly.
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